Cher toys were big in the late 1970s, the time of the show Cher (1975-6) and The Sonny & Cher Show (1976-77).

Click images to enlarge.

The Cher Makup Center

Early prototype ad:

Fashioned after the Barbie makup center, you could style Cher’s hair and add makeup and eyelashes to her plastic face.

Considering Cher’s love of and expertise in makeup (which we learned about in her memoir), this is kind like the coolest of the Cher toys I think. Did even Cher play with it? Look how happy that little girl looks! She’s not acting!

I recently saw one of these on eBay (a rare occurrence) with a plastic tray to organize your beauty aids. Mine did not come what that tray!

Here’s a comparison between the Barbie (with its  built-in tray), Cher and Farrah makeup centers.

Sears Ad

The Cher Singalong Phonograph

It’s a portable record player with a twirling stand for your Cher doll.

Cher’s Dressing Room Playset

Cher’s Dressing Room was a closet/backstage dressing room/carrying case for outfits that went with the Mego Cher doll. More pictures on the Cher’s Closet page.

Cher’s Travel Trunk

Like the Dressing Room above, the Cher Travel Trunk was a holding spot for the many outfits of the Mego Cher Doll. Look at the ad trunk. It’s full of Cher fits! More pictures on the Cher’s Closet page.

The Sonny & Cher His and Hers Customizing Car Kit

Sonny & Cher had matching George Barris cars and matching George Barris toy car kits.

Sonny & Cher’s Theatre in the Round

Early prototype ads:

What a pretentions spelling of “theater” for this toy.  Notice the prototype ads spell it “theater.” This is the mother-lode of all Cher toys, the Sonny & Cher Theatre in the Round. A revolving stage with three or four scenes: the main stage, a look out into the audience, the back entrance, the set for the Sonny’s Pizzeria skit and Cher’s dressing room — it also came with piano, microphone stand and dressing table. I almost fainted when my parents gave me this on my 8th birthday. Then they threw away the box! So much joy. So much pain.

After Sonny & Cher split up for good, Mego refashioned the box as “Cher’s Theatre in the Round” but with the Sonny & Cher stage assets. They just cropped Sonny out of the picture on the box.

Children’s Jewels

Cher-brand jewelry but I have yet to see these crop up on eBay.

Other Rare Toys

So according to the ads on the box above, these actually existed! A desk set (I feel faint right now!) and Cher’s Tape Recorder.

 

I don’t think many of these toys saw the inside of a toy store: like the light pink Cher tape recorder (which maybe turned up as a dark pink one), the Sonny & Cher roadster and the Plains Indian Nation camping set! I never see these coming up on eBay.

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